![]() It further stated, “At Woolworths, we take seriously our responsibility to build diverse, inclusive and safe environments for all our people and our customers around the world. In a statement shared with Bizcommunity, Woolworths said the response to the Pride campaign has been largely positive and it appreciates the support received from South Africans, however it added that the retailer is “deeply saddened” that the campaign has been negatively received by some and it was never the intention to cause division. It added in a separate tweet: “Every person has the right to dignity regardless of their identity - this is a fact enshrined in our constitution. Our values are firmly in favour of kindness and inclusivity, and we do our best to actively moderate our comment section to reflect that.” ![]() ![]() Woolworths tweeted in response, “A reminder that our community guidelines don't allow for hate speech or discrimination. The retailer was subsequently criticised for its intolerance of opposing viewpoints. Woolworths trended on Twitter throughout the weekend as a result of the backlash, which grew stronger when the retailer began deleting comments and blocking users who tweeted their disapproval of the campaign. The latter group has accused Woolworths of being too “woke” and “political”, of marginalising religious communities and their beliefs, and supporting the supposed “erosion of families”. The campaign has divided social media users, with some celebrating the retailer’s support for LGBTQIA+ rights and acceptance, and others calling for a boycott of the company. 8hcf0uOzOi- Woolworths SA JSocial media divided We know that there’s always more to be done, and we’ll keep looking for ways to enable, uplift and celebrate the LGTBQIA+ community.”Īt Woolies, we celebrate the LGBTQIA+ community year-round, and we’re continuously working to better serve our LGBTQIA+ people and customers. “We’ve created a range of Pride merchandise and are donating funds to LGBTQIA+ support organisations. We’ve adapted our working wardrobe policy to recognise everyone’s unique preferences to style, cultural or religious needs and gender identity or expression. “We established an internal W.Pride task team to give voice to and address issues faced by the LGBTQIA+ community. Here are a few things we’ve done in this space in the last year: Late last week, Woolworths announced the campaign on its social media platforms in a post that read: “It’s International Pride Month! At Woolies, we celebrate the LGBTQIA+ community year-round, and we’re continuously working to better serve our LGBTQIA+ people and customers. Adidas reveals Pride collection and campaign in partnership with Rich Mnisi
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